Above is a little poll I ran on Twitter. 8 participants and no one voting for blogs as a way they discover music. Surprising? Not really. Blogs may have been great back before music streaming hit the mainstream, but now they're inconvenient. Streaming platforms like Spotify *already provide* things like Discover Weekly and Release Radar playlists. They're automatic, guaranteed, weekly things.
How do you primarily discover new music?— Noise Haven (@NoiseHaven) July 8, 2018
Blogs can't compete because they are websites, and websites may be overkill. The only thing people really want is an uncomplicated, easy guide to new songs and albums.
Some people have already figured out that connecting with people is easiest on social media platforms like Twitter and Instagram.
Take for example SMALL ALBUMS, a music reviewer/blogger. Here is their bio on Instagram: "A micro music blog written by an Ant on Helium reporting abstract RVWS of ALL the killer music".
SMALL ALBUMS has thousands of followers (mostly on Twitter), which is extremely impressive for an independent blog. Their reviews, constrained by the character limits of a Tweet, are short, snappy, specific, and funny. It's no wonder they have such a large following. They can review a ton of music in a short amount of time, they can tag the actual band's account, and people can retweet it to even larger audiences.
Genius, if you ask me.
So why do any kind of formal custom-web-address-based blogging?
Well, there is no point. You could argue that Noise Haven could do without its own web address.
But then again, here are some advantages of a website that I can think of. Keep in mind these are in no way requirements for a successful blog:
All of this said, I'd like to share something I learned since becoming an ameteur music blogger -
The most important thing about independent blogging is to maintain a sense of community with other blogs. No single blog can hear every new song that gets uploaded to places like Bandcamp, SoundCloud, YouTube, Spotify, etc. But together we can make sure no hidden gems remain buried forever.
For example, here's how you do it:
if yr a music blog that follows us RT this.— SMALL ALBUMS🎈🐜 (@SMALLALBUMS) July 7, 2018
want to see how many music blogs follow us/we can reach to create a network so we can support everyone
Strongly agree or disagree with something in this opinion piece? hit me up on Twitter! @NoiseHaven